SALMON CHOICES, CERTIFIED GOOD
What Salmon Should I Eat?
Your guide to buying and eating wild salmon.
Iliamna Fish Co.
Buying salmon? Start with wild.
Wild-caught salmon from Alaska and British Columbia is always a good choice.
Your Guide
What to know when buying salmon
The salmon we buy sends a message about what’s important to us, from our health and communities to our rivers and planet. We can help you make smart choices for your family—and for the future of salmon.
Dave McCoy
Wild Salmon is Good for You
The American Heart Association recommends eating fish—particularly fatty fish—at least two times a week. Here’s why salmon is a superfood.
Vitamin rich
Salmon is a powerful superfood, containing significant amounts of vitamin D, A, E, B6 and B12, niacin, and riboflavin.
Strong hearts
Salmon lower triglyceride and cholesterol levels, contribute Omega-3s for strong arteries and veins, and strengthen cardiac muscles and cardiovascular tissues.
Clear minds
Eating salmon has been proven to optimize brain function and promote mood-related signals.
Shop Smarter
Foolproof salmon, wild vs “wild-caught,” and what makes Bristol Bay sockeye so special.
Salmon Recipes
Order Up
For sustainable seafood chefs, wild salmon is served with a story.
Ken Morrish
Third Party Certifiers
Sustainable seafood certifiers can help guide you to seafood products that meet a higher bar for traceability, accountability, and conservation values.
Monterey Bay Aquarium Seafood Watch
The Monterey Bay Aquarium’s Seafood Watch offers a robust set of tools for United States consumers to track and assess the sustainability of seafood products from around the world.
Ocean Wise
Ocean Wise is a Canadian certifier that partners with businesses across the seafood supply chain—from fishmongers and restaurants to large retailers—to identify and label products that meet its sustainability criteria.
Buy Direct from Fishers
Sourcing salmon directly from sustainable local fishers and cooperatives is a great way to support conservation with your dollar. Here are just a few options we love for consumers and retailers.
Direct-to-Consumer
Bristol Bay Regional Seafood Development Association
The trade association for Bristol Bay sockeye fishers helps you source sockeye online, in-person, and via local retailers across the United States.
Drifters Fish
Small family fishing operation out of Cordova, Alaska, offering shares of Copper River sockeye salmon and wild black cod black shipped direct to consumers.
Iliamna Fish Company
Iliamna Fish Co. is a family-owned cooperative that’s fished together in Bristol Bay, Alaska, for four generations. Its CSA-style program offers salmon shares for in-person pick-up at locations in several U.S. states.
Skipper Otto
Canada’s first Community Supported Fishery, launched in 2008. Members preorder wild, sustainably-caught salmon and other seafood sourced from coastal and Indigenous fishing families, then shipped to 80+ pick-up locations.
Wholesalers & Retailers
Authentic Indigenous Seafood
Sustainable and traceable seafood from 17+ Canadian Indigenous fisheries. Contact for wholesale options or find products for sale at retail locations across Canada.
Patagonia Provisions
Portable and shelf-stable products made responsibly sourced ingredients like wild pink salmon caught by reefnetters near Lummi Island, Washington.
Sealove
A Canadian seafood wholesaler that supports First Nations fisheries including the Talok fisheries in the Skeena watershed.