Fishing family-Mom, daughter and Dad hold sockeye salmon.  Graveyard Point, Bristol Bay, Alaska

What Salmon Should I Eat?

Your guide to buying and eating wild salmon.

Iliamna Fish Co.

Buying salmon? Start with wild.

Wild-caught salmon from Alaska and British Columbia is always a good choice. 

BEST

“Wild-caught” Pacific salmon is your BEST choice. “Wild-caught” means a salmon was caught freely swimming in the ocean, estuaries, or even rivers and lakes. Wild-caught salmon could be wild-born or from a hatchery. In the United States and Canada, Wild Salmon Center is working to ensure that salmon fisheries guard against the overharvest of wild-born fish.

GOOD

Pacific salmon is a BETTER choice than Atlantic salmon, even if it’s not labeled “wild-caught.” Unlike Atlantic salmon, there are still healthy wild stocks of Pacific salmon. 

BAD

Farmed salmon is usually a BAD choice. Farmed (or “industrialized”) salmon are born and raised in captivity, full of hormones and antibiotics, and can transmit parasites and diseases to local wild salmon populations. Ocean-farmed salmon is a driver in the near-extinction of wild Atlantic salmon.

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Your Guide

What to know when buying salmon

The salmon we buy sends a message about what’s important to us, from our health and communities to our rivers and planet. We can help you make smart choices for your family—and for the future of salmon.

Dive in

Dave McCoy

Wild Salmon is Good for You

The American Heart Association recommends eating fish—particularly fatty fish—at least two times a week. Here’s why salmon is a superfood.

Vitamin rich

Salmon is a powerful superfood, containing significant amounts of vitamin D, A, E, B6 and B12, niacin, and riboflavin.

Strong hearts

Salmon lower triglyceride and cholesterol levels, contribute Omega-3s for strong arteries and veins, and strengthen cardiac muscles and cardiovascular tissues.

Clear minds

Eating salmon has been proven to optimize brain function and promote mood-related signals.

Shop Smarter

Foolproof salmon, wild vs “wild-caught,” and what makes Bristol Bay sockeye so special.

How Chef Yang makes foolproof salmon
How Chef Yang makes foolproof salmon
How Chef Keller shops for salmon
How Chef Keller shops for salmon
Why Bristol Bay sockeye is always wild
Why Bristol Bay sockeye is always wild
Wild salmon vs.
Wild salmon vs. "wild-caught"?

SALMON CHOICES, CERTIFIED GOOD

Ken Morrish

Third Party Certifiers

Sustainable seafood certifiers can help guide you to seafood products that meet a higher bar for traceability, accountability, and conservation values.

Monterey Bay Aquarium Seafood Watch

The Monterey Bay Aquarium’s Seafood Watch offers a robust set of tools for United States consumers to track and assess the sustainability of seafood products from around the world.

Seafood Watch salmon guide

Ocean Wise

Ocean Wise is a Canadian certifier that partners with businesses across the seafood supply chain—from fishmongers and restaurants to large retailers—to identify and label products that meet its sustainability criteria.

Ocean Wise certified options

Buy Direct from Fishers

Sourcing salmon directly from sustainable local fishers and cooperatives is a great way to support conservation with your dollar. Here are just a few options we love for consumers and retailers.

Direct-to-Consumer

Bristol Bay Regional Seafood Development Association

Multiple U.S. pick-up locations

The trade association for Bristol Bay sockeye fishers helps you source sockeye online, in-person, and via local retailers across the United States.

Drifters Fish

Buy online

Small family fishing operation out of Cordova, Alaska, offering shares of Copper River sockeye salmon and wild black cod black shipped direct to consumers.

Iliamna Fish Company

Multiple U.S pick-up locations

Iliamna Fish Co. is a family-owned cooperative that’s fished together in Bristol Bay, Alaska, for four generations. Its CSA-style program offers salmon shares for in-person pick-up at locations in several U.S. states.

Skipper Otto

Multiple Canadian pick-up locations

Canada’s first Community Supported Fishery, launched in 2008. Members preorder wild, sustainably-caught salmon and other seafood sourced from coastal and Indigenous fishing families, then shipped to 80+ pick-up locations.

Wholesalers & Retailers

Authentic Indigenous Seafood

Canada

Sustainable and traceable seafood from 17+ Canadian Indigenous fisheries. Contact for wholesale options or find products for sale at retail locations across Canada.

Patagonia Provisions

International (order online)

Portable and shelf-stable products made responsibly sourced ingredients like wild pink salmon caught by reefnetters near Lummi Island, Washington.

Sealove

Canada

A Canadian seafood wholesaler that supports First Nations fisheries including the Talok fisheries in the Skeena watershed.

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