A visionary natural food sales startup is growing—and with it, a commitment to give back to nonprofits focused on the health of the planet.

This summer, the Green Spoon Sales team took a vote. At stake: which nonprofits would the Boulder-based natural foods sales agency support with its 1% For the Planet pledge?

“This is just the second year that we’ve been in a position to participate in the pledge,” says Green Spoon CEO and Co-Founder Kari Pedriana. “We wanted everyone on the team to have a voice in where those dollars would go.”

She’s not surprised that her team picked Wild Salmon Center. After all, building a better world is at the heart of the startup that Pedriana and her husband launched in 2012.

And Green Spoon employees truly live these values. In 2023 alone, the 200+ staff completed more than 1,552 volunteer hours. This year, the team is on track to surpass 2,250 volunteer hours—and once again give back to nonprofits.

Pedriana says the environment is also why customers flock to the products that Green Spoon gets on grocery shelves across the United States: beloved brands like Primal Kitchen, Patagonia Provisions, and Kettle & Fire. These are brands that meet Green Spoon’s exacting standards in areas including water conservation and ingredient sourcing.

“Our goal is to clean up grocery shelves across the country,” Pedriana says. “It’s why, for us, nonprofits that focus on the health of the land stand out. I fell in love with the natural world on the rivers of Montana. So it means a lot to me to be able to give back.”

Learn more at greenspoonsales.com.

“For us, nonprofits that focus on the health of the land stand out. I fell in love with the natural world on the rivers of Montana. So it means a lot to me to be able to give back.”

Kari Pedriana, Green Spoon CEO and Co-Founder